With the outbreak of the Covid-19 pandemic, the social and economic ecosystem of the country has faced a tectonic shift. The ramifications of the safety protocols have been many, causing a severe strain on day-to-day activities. Moreover, the increasing number of active cases all over the country has caused a severe strain on the healthcare infrastructure. Active efforts have been made by the state government and other local authorities to ensure that every individual has access to adequate healthcare facilities and equipment. To the state government in its efforts, Zee Telugu has pledged to donate PPE kits, masks and other critical medical equipment to the authorities. This is part of a larger initiative of the Zee Network to donate equipment in 10 cities across India.
Joining the state government in its efforts to fight the ongoing pandemic, Zee Telugu has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana. Appreciating the efforts by the channel, IT minister, KTR has liked the tweet.
Zee Network has pledged to support different state governments and local authorities all over the country by donating 200 ambulances, 40,000 PPE kits, 100 portable ICUs and 6,00,000 daily meals in support of 10,000 migrants across the nation, for a month. The cities include: Noida, Mumbai, Chandigarh, Jaipur, Kolkata, Bhubaneshwar, Bengaluru, Hyderabad, Kochi and Chennai.
Zee Telugu provided a monetary aid of Rs. 35 lakhs to nearly 400 families of daily wage workers from all the 16 shows of the channel, to help overcome their financial challenges. Additionally, during the first phase of the lockdown, employees of Zee Telugu and Zee Cinemalu donated a sum of 1.5 lakhs for the immediate relief of television daily wage workers