Ever since its inception, Zee Telugu has strived to uplift its audiences, be it through empowering storylines on its fiction shows or providing a platform for hidden gems to showcase their talent on non-fiction shows. The most loved Telugu GEC channel believes in the healing power of art and brings its beloved audiences together for a unique concept. To honor the 25 glorious years of Sa Re Ga Ma Pa on Zee TV, India’s longest running non-fiction franchise and to commemorate 12 seasons of the show in the Telugu market, on 24th May 2020, Saturday, ZEEL will present ‘Ek Desh, Ek Raag’, a 25-hour Live-athon digital music concert. The network aims to use music as the anchor in uniting people and spreading home in times of this pandemic.
With lockdown 4.0 underway, this digital concert takes inspiration from the spirit of solidarity driving India’s fight against COVID-19. The concert with a cause brings together most luminary singers across India, live streaming over 350 performances from their homes on 10 Zee Facebook pages.
Zee Telugu, ZEEL’s first South GEC launched on May 18th, 2005, in culturally rich market, with existing predominant players and won the hearts of Telugu viewers across India. Zee Telugu stands with its brand philosophy ‘Aarambham Okka Aduguthone’ and consistently provides thought-provoking, socially relevant and relatable content to its viewers. Known for its marquee shows such as Muddha Mandaram, No.1 Kodalu, Prema Entha Madhuram, Adhirindhi, Local Gangs and Drama Juniors, Zee Telugu continues to entertain, enrich and engage with its viewers in new, exciting and unique ways. Through the years, one of the most loved shows on the channel continues to be Sa Re Ga Ma Pa and it has become a household name across the two Telugu states.
Sa Re Ga Ma Pa as a platform has changed many lives, and now, will give the viewers the opportunity to do their bit for the ones affected the most by the COVID-19 pandemic by contributing to GIVEINDIA – India’s largest and most trusted platform through an active ‘Donate’ link during the Live-athon. In an effort to bring positivity during the ongoing pandemic and marking 25 years of Sa Re Ga Ma Pa successful journey, Zee Telugu pays tribute to the show which has laid a path to the many popular singers in the Telugu market
The channel is bringing together celebrities associated with the show for a special event, ‘Oke Desham, Oke Raagam’. This exclusive event serves as homecoming to the previous judges, contestants along with the other popular singers as together they commemorate the 25 years of Sa Re Ga Ma Pa with a great cause. ‘Oke Desham, Oke Raagam’ will be telecasted on 24th May 2020 at 7 PM only on Zee Telugu and Zee Telugu HD, while exuberant anchors Shyamala and Ravi host the show.
Ex-judges Koti, Chandra Bose, Vijay Prakash and Malgudi Shubha will showcase their magic as they sing to their biggest hits. Joining them on LIVE will be Revanth, Anurag Kulkarni, Sahithi Changanti, Sahithi, Satya Yamini, Anjana Sowmya, Saketh, Madhu Priya, Roll Rida, Mangli, Dhanujay, Lipsika, Saketh, Ramya Behara, Sai Deva Harsha, Shanmukha Priya, Sharath Santosh, Renu Kumar among others. The Live-athon will be hosted by the popular real-life Jodi Hema Chandra and Sravana Bhargavi who will ensure to have everybody on the edge of their seats with their energy and amazing chemistry.
‘Ek Desh, Ek Raag’ – a first of its kind multi-regional musical festival that aims to rediscover and reconnect by unlocking the power of humanity with the music. Zee channels will take their viewers down memory lane with all the iconic singers coming together for this great cause.