From the family of the No.1 television brand in the state Zee Kannada, comes a channel to celebrate the magic of Kannada cinema starting 1st March.
Karnataka, February 10,2020: After winning the hearts of Kannadigas with their progressive shows and lovable characters with Zee Kannada, Zee Entertainment Enterprises Limited (ZEEL) is set to further strengthen its foothold in Karnataka, this time with the soon-to-be launched Kannada movie channel, Zee Picchar.
Launching on 1st March 2020, Zee Picchar, the channel boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films that includes not just some of the highest ever rated movies on television like Kurukshetra, Doddmane Huduga, Pailwaan , Hebbuli, The villain, but also all-time hits like Mayura, Jogi, Milana, Bul Bul, the channel is all set to provide entertainment like never before to the sandalwood movie fans and leave them with a ‘Hit Dinada Feeling’.
The first look of Zee Picchar was unveiled on-air on Zee Kannada on 9th February with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies. For the first time ever in Karnataka, the channel is set to telecast 12 Picchar Premieres in 12 consecutive days, in its first month of launch and will also telecast a ‘only one break’ movie at 1:00 PM every day.
About Zee Picchar –
Zee Picchar is the Kannada Movie Channel of Zee Entertainment Enterprises Ltd (ZEEL). Launching in Q4 FY 19-20 the channel is set to be home for the best of Kannada cinema. With 350+ films and a never-seen-before 12 premieres in 12 days, the channel aims to bring families together with unmatched entertainment and become a staple in every Kannadiga household. The specially curated library features movies across genres such as comedy, romance, action and thriller among others.