Atlas Monroe Plant Based Foods is one of the products to be featured on Shark Tank Season 11 Episode 2. The story behind the birth of Atlas Monroe Plant Based Foods is pretty interesting. . Here are some of the unknown facts about Atlas Monroe Plant Based Foods and its founders, Deborah and Jonathan Torres.
Plant Based foods are the next big thing in the next gen food industry. Atlas Monroe Plant Based Foods envisions itself as a major player in the plant based food industry. The ever growing vegan loving population is a huge encouragement for the couple to drive their famous ‘vegan chicken’ to the next level.
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Who is the Founder of Atlas Monroe Plant Based Foods?
Deborah and Jonathan Torres are the founders of Atlas Monroe Foods. Deborah is a huge believer of the fact that you can enjoy the flavor and feel of yummy chicken from plant based foods itself. This vision of hers drove her towards the birth of Atlas Monroe Plant Based Foods.
“If you can eat big, juicy, extra-crispy pieces of succulent and flavorful fried chicken without harming any animals using a hundred percent organic and fresh ingredients, why wouldn’t you?” deborah torres, co-founder
“If vegans are concerned with not killing animals then shouldn’t we be much more concerned with not killing ourselves through food? We are in the business of making our bodies a garden and not a graveyard.” added Deborah Torres.
The Story of Atlas Monroe Plant Based Foods
Deborah Torres was always awestruck by her mother’s fried chicken. It was indeed her favorite treat while growing up. Though, Deborah’s mother shared her secret recipe for the amazing fried chicken, she made use of it only until her turned vegan one fine day. Deborah remembers that day to be the 23rd of July 2008.
Considering her immense love for fried chicken, it was the first dish which she ‘veganized’. She did not master her vegan fried chicken in a day and it took its own sweet time. However, she succeeded after several attempts. This was the ‘Eureka moment’ for the birth of Atlas Monroe plant based foods which was co-founded by Deborah with Jonathan.
Atlas Monroe plant based foods is a plant based food company which is headquartered in San Francisco Bay Area. They specialize in organic, all-natural, plant-based cuisine.
Deborah and Jonathan experimented their vegan dishes at numerous food festivals around California and sometimes they ventured farther across the United States. The National Fried Chicken Festival in New Orleans attracts more than 200,000 people. Atlas Monroe was the first and only vegan chicken vendor among the 35 fried chicken vendors which was a breakthrough for them .
Their Cajun Fried Chicken and Waffles won Best Fried Chicken, beating the non-vegan entries.This was an extremely encouraging win especially when competing with the amazing conventional chicken competitors.
Atlas Monroe Plant Based Foods Product Range
Did Atlas Monroe Plant Based Foods Get A Shark Tank Deal?
Atlas Monroe Plant Based Foods Review
We have accumulated some of the raving reviews which Atlas Monroe’s plant-based foods
- “Atlas Monroe’s plant-based food will convert any fried chicken traditionalist”