Director: Imitiaz Ali
Release Date: 14th February 2020
Cast: Kartik Aaryan, Sara Ali Khan, Arushi Sharma, Randeep Hooda
The Love Aaj Kal trailer was received with a lot of flak which was unexpected by the makers. The Sara Ali Khan-Kartik Aaryan starrer trailer was released last month and has been brutally trolled across social media. There have been meme’s blatantly cutting apart Sara’s acting skills and small shots from the trailer have also been victim to the trolls. However, considering a lot of factors it does not seem like the Imitiaz Ali directorial will have a setback on the first day at the box office. Love Aaj Kal will have a good start on Valentine’s Day.
Love Aaj Kal will majorly benefit from Valentine’s Day. Its romantic genre and strategic day of release will draw the public to the theaters. Youngsters would love the central theme coinciding with the day. It might be a non-holiday but it most certainly is the day of love. This will be beneficial to the movie since it will attract the audience who wish to see the movie as a date.
Another major factor contributing to a good box office day 1 will be the coming together of the nation’s favorite rumored couple, SarTik. Sara Ali Khan and Kartik Aaryan have a huge fan following of their own. The movie is the only release this weekend not giving people another other way to go. This will be good for the collections as people won’t have multiple choices.
The reviews of Love Aaj Kal will determine its growth. If people love the movie on the first day then by the blessing of word of mouth there will be a considerable growth during the weekend. The movie’s first day collection at the box office should around Rs 10 crore. Love Aaj Kal will be reportedly hitting around 2500 screens across the country.
Love Aaj Kal is said to be a sequel of the Imitiaz Ali directorial by the same name. this time around it will speak about modern day love in resonance to love of the 1990’s. The theme of love spoken about in the film is very similar to the current day scenario