Amazon Prime Video bagged the OTT release rights for the biggest blockbuster movie of this year so far, ‘Master’. Thalapathy Vijay starrer, Master created an insane amount of buzz after its release on Pongal. With a record-breaking collection of over INR 100 crores, Master cruised past Covid-19 restrictions and negative sentiments.
However, dwindling occupancy rates and concerns about overseas collection prompted damage control. Master faced severe reductions in earnings in the American and European markets due to the Covid-19 lockdowns imposed in these regions. In India, the occupancy rates dipped though there were limited releases after Pongal.
Amazon Prime bagged the OTT release rights for a record-breaking amount. This movie could set the trend for things to come in the theatre and OTT space. According to reports, Amazon Prime Video bagged the release rights for Master on its platform for INR 20 crores.
In addition to this, Amazon Prime Video paid an early release fee of INR 16 crores. Since the movie is releasing within two weeks of its release, the buzz around the OTT release is still alive. Hence, Amazon Prime Video paid INR 36 crores to release Master on the 29th of January 2021 on its platform.