Everything about Luna Magic Makeup as seen on Shark Tank Products!


Many find their passion in beauty and lifestyle but few develop these features into a full fledged beauty brand. Mabel and Shaira Frias began an indie beauty and lifestyle brand called Luna Magic. Their roots like in Afro-Latina and Dominican-American decent which helped them fuse their vibrant brand to celebrate love among their rich multicultural heritage, music and Latin culture.

Luna Magic originated in Los Angeles. The objective was to introduce high performance cosmetics, diversity, bold flavours and vibrancy to the industry. The founders have taken the rich colours and music of Latin America and Caribbean along with the glamour of Los Angeles and the hustle of New York to create Luna Magic.

Luna Magic Makeup Founders and Story

Shaira Frias is an entrepreneur along with being a former journalist. Her passion evolved into her being a professional make up artist. Shaira has appeared in media outlets like NY1, Fox News Latino, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College. She’s also a graduate of the world-renowned Academy of Freelance Makeup School.

Mabel Frias has over 10 years experience as a digital strategist.She has been executing digital merchandising strategises for the longest time in the fashion sector. Mabel has worked with Macy’s, Nordstrom and Savage x Fenty as well as lingerie by Rihanna. Mabel has completed her graduation in history from New York University and post graduation in History of Decorative Arts and Design which is a joint degree offered by Parsons School of Esign and Cooper Hewitt, Smithsonian Design Museum.


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